Ralph Ammer

A quick beginner’s guide to animation

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To “animate” means to breathe life into things. In these 5 exercises we make stones come alive.

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How infographics work

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Why do we like images?

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The Creative Playground

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How do I even begin my drawing? The secret to jumpstart our creativity is fun.

But how does that work?

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The perfect drawing tool

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The emotional rollercoaster I experience in art supply stores can be summarised in one word: greed. 

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How to draw ideas

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Great ideas are hard to find. Drawing makes it a lot easier. And fun. How?

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The Creative Switch

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No idea?

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J.J. Gibson—The meaning of the world

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Are we cut off from the outer world, trapped alone in our personal experience?

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What is a picture?

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If we want to understand what a picture is, then we must look at the difference between perception and imagination.

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So… this is a job?

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Designers share a problem with politicians and business consultants: nobody knows what they are actually doing. I can shed some light on what designers do.

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Don’t change the subject

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Many creatives know this phenomenon: They start a new project on a promising topic with excitement, but when they can’t come up with an original idea instantly — they lose interest. They come to the conclusion that they picked the wrong topic. So they restart with a new topic, only to find out that the grass isn’t any greener on that side of the fence either.

Where do these commitment issues come from?

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