Ralph Ammer

A quick beginner’s guide to animation

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To “animate” means to breathe life into things. In these 5 exercises we make stones come alive.

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How infographics work

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Why do we like images?

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The Creative Playground

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How do I even begin my drawing? The secret to jumpstart our creativity is fun.

But how does that work?

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How to draw ideas

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Great ideas are hard to find. Drawing makes it a lot easier. And fun. How?

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J.J. Gibson—The meaning of the world

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Are we cut off from the outer world, trapped alone in our personal experience?

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What is a picture?

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If we want to understand what a picture is, then we must look at the difference between perception and imagination.

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So… this is a job?

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Designers share a problem with politicians and business consultants: nobody knows what they are actually doing. I can shed some light on what designers do.

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A lightbulb is not an idea!

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Why do some images support a text better than others? Let’s start with a quick example:

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Life-friendly design!

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Let’s not sugarcoat this: diseases, hunger, and our inevitable death have been a strain on our relationship with nature. We needed some distance.

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Make me think!

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Until recently everyday objects were shaped by their technology. The design of a telephone was basically a hull around a machine. The task of the designers was to make technology look pretty.

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Don’t change the subject

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Many creatives know this phenomenon: They start a new project on a promising topic with excitement, but when they can’t come up with an original idea instantly — they lose interest. They come to the conclusion that they picked the wrong topic. So they restart with a new topic, only to find out that the grass isn’t any greener on that side of the fence either.

Where do these commitment issues come from?

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Now I get it!

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This article is a quick summary of a basic design course. It addresses a simple question: How do you design interactive systems that are easy to understand? Well, it all comes down to two things: structure and process.

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Interaction Design is dead. What now?

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The digital revolution was a gold rush for curious minds. Nobody knew what digital media actually was, only that it was about to impact our lives profoundly. It was unknown territory waiting to be filled with new artforms, designs and ways to understand the world.

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Don’t think big!

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Pick a small topic for your creative project!

One of the biggest mistakes you can make in your creative project is to pick a topic which is too big.

As an artist and designer I keep making one mistake time and again. So if this article sounds like me giving advice to other creatives… it is actually an attempt to keep myself from making this mistake yet again.

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